Every year, there are numerous craft beer awards celebrating the best-in-class brews made around the country. Highly trained judges are looking at the style, clarity, flavour profile, aroma and mouthfeel. They’re looking at what goes inside the can.

But what about the outside label? That brilliantly executed artwork that first catches a craft beer lover’s eye. That pop of colour, witty copy, and bold design that leaps off the shelf. In the world of craft beer, first impressions count. 

The GABS Label Design Awards were initiated to celebrate the creativity of the designers and marketers behind those important moments.