INTRODUCING THE 2023 GABS CAN DESIGN AWARDS PRESENTED BY ORORA
Every year, there are numerous craft beer and cider awards celebrating the best-in-class brews made around the country. Highly trained judges are looking at the style, clarity, flavour profile, aroma and mouthfeel. They're looking at what goes inside the can.
But what about the outside of the can? That brilliantly executed artwork that first catches a craft beer lover’s eye. That pop of colour, witty copy, and bold design that leaps off the shelf. In the world of craft beer, first impressions count. And it's time to celebrate the creativity of the designers and marketers behind those important moments.
HOW IT WORKS
SUBMIT A DESIGN
We invite you to submit ONE design released AFTER 2 OCTOBER 2022. Cast your mind back, gather feedback from your staff and customers, and pick the design you’re most proud to hang your hat on. Design submissions open 19 JULY 2023 to 30 JULY 2023.
PEOPLE’S CHOICE VOTING
First, we’ll call on the craft beer lovers of Australia to have their say, opening up a People’s Choice voting platform and online gallery, where they each get to vote for their three favourite designs. Voting open 4 AUG to 20 AUG 2023.
WINNER ANNOUNCED
At the culmination of the campaign we’ll announce the winner and runners up via all GABS Marketing Channels. Winner will be announced 8 SEPTEMBER 2023.
JUDGING
A shortlist of 10 designs will be presented to a panel of experts for a final assessment. Judging open 28 AUG to 3 SEPT 2023.
BREWERY PRIZES
Not only will the WINNER of the GABS Can Design Awards have the honour of claiming the 2023 title, arguably the gold standard in celebrating some of the most creative people in this exciting industry, they will also take home:
The coveted Orora Golden Can Trophy plus a set of printing plates
One ton of malt from leading ingredients supplier, Bintani Australia
$5,000 worth of prizes from Opal Specialty Packaging is shared amongst the Top 10
DESIGNER PRIZE
It’s not just the winning breweries who receive prizes! The designer behind the winning can design will walk away with $1,000 in cash.
2023 RESULTS ARE IN!
A delightful drawing of a greyhound reflecting Victoria’s Temple Brewing’s partnership with the Amazing Greys has taken out top spot and the coveted Orora Golden Can Trophy in this year’s GABS Craft Beer Can Design Awards! The winning design called HELLO, MY NAME IS AMBER was created by Raymond Lim from Ray L Creative!
Australia’s most exciting Craft Breweries each entered one design into this year’s competition with a stunning 155 pieces of art on display.
Brick Lane Brewing’s Last Train Home designed by Pete Johnson took out silver and the bronze award went to Aether Brewing’s All Australian Pale Ale designed by Drapl & Zookeeper (Artists, Wall Mural); Emma D’Anna (Aether, Graphic Design) & Emery Greer (Demographics, Graphic Design).
CELEBRATING THE CREATIVITY OF THE CRAFT BEER INDUSTRY
The GABS Can Design Awards will be promoted extensively through GABS Marketing channels, showcasing the designs of every submission through our consumer website, eDM database and social media channels. Supporting this will be a national awareness campaign across multiple channels including PR, media announcements and fan engagement from participating breweries and event partners.
OUTSIDE THE TIN
As part of the campaign behind the GABS Can Design Awards presented by Orora, we shone a spotlight on the people and creativity behind craft beer design and marketing in a video series, Outside the Tin.
